Our Story
Built to be felt.
Ember & Tide began with a clear goal: Build software that feels human and vibrant.
After years of working in tech, the work became predictable. Fast but empty. Efficient but disconnected from real creativity. We knew there was a better way to build.
So we created our own space.
Ember & Tide is where curiosity, craft, and momentum meet. We focus on making products that feel intentional and full of personality. We bring clarity to the process, excitement to the work, and a sense of adventure to every project.
Our goals are simple:
Make things that feel good to use.
Make things that people remember.
Make things that matter.
Who We Are
Sales + Marketing + Full-Stack Engineer + Cofounder
Oliver Do
Started in advertising, learned to code, spent 5+ years building products at startups. Handles sales and marketing while still shipping code.
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Principal Engineer + Cofounder
Adam Edison
Full-stack engineer with 15+ years building scalable web applications. Focused on code quality, automated testing, and data security.
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Staff Engineer
William Reid
Performance optimization specialist with 8 years building high-performance computing solutions, from multithreaded C++ to CUDA kernels for radar signal processing and AI acceleration.
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Sales Consultant
Hikaru Choi
Multilingual sales professional with 8 years of customer experience across telecommunications and gaming industries in APAC markets.
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Product Designer
Andrew Shum
Research-driven product designer who combines user psychology with aesthetic design to create intuitive, beautiful experiences.
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Data Analytics Consultant
Joseph Choi
Data analytics specialist building scalable analytics infrastructures. Focuses on turning raw data into actionable insights through well-designed systems.
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Let's build something amazing together. Get in touch to discuss your project or learn more about our services.